Judah Oechsle

I’m a designer and illustrator currently living in Austin, Texas. I graduated in 2018 with a Bachelor’s Degree in Graphic Design from Indiana Wesleyan University. Since then I have worked in marketing, coffee, and the world of freelance design. My main goal is to connect graphic design and social consciousness in my creations, and create meaningful relationships.


City of Marion

As a graphic design intern for Marion Design Co, I worked on a team of students and professors to fully brand the city of Marion, Indiana starting in the Summer of 2016.

The City of Marion, Indiana is 16 square miles in size and home to roughly 30,000 residents. While it is famous for birthing former Memphis Grizzlies legend Zach Randolph, the city is mostly known for its dark past of racial tension and economic downfall. In the summer of 2016, I was asked to join a team of students and professors from the IWU Art + Design department and tasked with rebranding the city. The goal was to help residents regain a sense of pride and ownership in their community, without avoiding the past completely. The process included weeks of auditing, persona creation, and lunch meetings with prominent groups of residents.

As a part of the design team, I helped iterate and create the branding, as well as provide collateral such as signage, business cards, documents, and a new city website. As a student in the semesters following, I helped finalize the brand guidelines and implement the branding for various products and events

Monday Nov 5 2018